About Us
Founded back in 1989 by Rodger Craig, ii-wines & spirits has been a leading supplier within the specialised travel retail industry for over 30 years. During this time, we have built a global customer base that relies on strong relationships, a commitment to excellence and continuous innovation.
Our Philosophy
Our approach is rooted in humility, and rightfully acknowledging that the customer is always the priority, even and especially at the expense of hard work. We are proud to have fostered a culture amongst our suppliers and customers that reflects a genuine commitment to meeting their needs with utmost sincerity, whilst ensuring the end buyer has the best-in-class product available. ii-wines & spirits has quietly and consistently contributed to the travel retail landscape. Our journey is not defined by flamboyant gestures but by a quiet, continuous dedication to excellence, marked by the trust placed in us.
Our Heritage
With extensive experience operating flight kitchens and catering onboard, Rodger Craig established ii-wines & spirits with a clear goal to enhance onboard quality and passenger experience. Throughout our history, our focus has always been to source the ideal products for our customers. Each member of the team has in-depth experience in the hospitality industry and we utilise our collective knowledge to inform, analyse and assess. We are proud to have collated a comprehensive portfolio of beverages to suit all travel classes, age ranges, dietary preferences and more.
Commitment to Innovation
In an industry of change, we have quietly embraced innovation, seeking subtle yet impactful ways to enhance the travel retail experience for both the consumer and client. Our focus is not on grand gestures but on practical and meaningful improvements that contribute to the ease and enjoyment of travel. The chief themes of innovation we specialise in revolve around contributing to fuel savings, maximising space, enhancing the serve of drinks and keeping environmental impact to a minimum.
ii-wines & spirits recognises the effect of our industry on the natural world, and we work with our customers to minimise the impact on the environment.
Rodger CRAIG
DIRECTOR
BSc., WSET Diploma
Favourite Drink: Côte Rôtie Brune et Blondes
Rodger has spent his career building up an encyclopaedic knowledge of the industry, and has been running the business since its inception over 30 years ago.
Ben WORTHINGTON
BUSINESS DEVELOPMENT
BA Hons., WSET Diploma
Favourite Drink: Alsatian Riesling
Ben has worked for ii-wines for over 10 years, and manages the growth of the business as well as overseeing all of our customers.
Peter LOVATT
ACCOUNT MANAGER
BSc.
Favourite Drink: Sgroppino
Pete has been with the team for nearly 2 years, and manages the sales and logistics of our open accounts.
"No task has ever been too big or too small for the team to carry out with great efficiency. The professionalism and flexibility have been key in helping me achieve success in my role as a buyer. Inflight Initiatives have a friendly and welcoming team, who always greet you with a smile and a “no problem” can do attitude."
— Melissa Broomes, Key Account Manager at Diageo
