Exhibiting at the World Travel Catering Expo 2025

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Exhibiting at the World Travel Catering Expo 2025 • Click here to book an appointment •

Providing beverages to the travel retail industry.

Exceptional quality. Exceptional service.

“The problem with the world is that everyone is a few drinks behind.”

– Humphrey Bogart

Here at Inflight Initiatives, our mission statement is to catch everyone up to speed.

Find out more about what we do below, or see our contact page to get in touch.

"I have had the privilege of serving the travel retail industry for over thirty years as the Director of Inflight. It's been a journey marked by humble dedication, learning, and adapting to the evolving needs of our customers. Our commitment has always been to contribute meaningfully to the industry, always with humility and a deep sense of gratitude for the trust placed in us over the years."

- Rodger Craig, Director

About Us

Inflight Initiatives is a globally recognised and leading supplier of wines, spirits and beverages to all aspects of the travel retail industry including Aviation, Duty Free outlets, Rail networks, ferries and cruises.

Our Services

We work with travel companies across the globe to provide a tailored solution to their retail needs. Our diligent approach to business is geared towards convenience and practicality whilst ensuring best practices. Find out more on how we may be able to assist you with whatever demands you face.

Products & Packaging

Our work has always been founded on the principle that we are dealing with an ever-evolving industry. Our products are available in a wide variety of packaging materials including all standard serve sizes, PET & RPET bottles, TetraPak®, Frugalpac®, Aluminium and glass.

Blog

Keep up to date with our articles on all things travel retail, from the effects of climate change on Chilean Merlot to opinion pieces on some of the best upcoming canned cocktails.

  • "Focused, agile, and responsive; Rodger, Ben, and the team are a class act. If you need wine, spirits, bespoke beer, etc., to help bring your brand to life, don’t pass them by!"

    Simon Soni, Onboard Experience Advisor at British Airways

  • "The travel retail and aviation sectors are complex channels but Rodger Craig and the Inflight Initiatives team make things simple for their extensive client base worldwide through fantastic efficiency, commitment and customer service."

    Martin Moodie, Founder & Chairman at The Moodie Davitt Report

  • "It has been wonderful, fun, insightful and a privilege to work with Inflight Initiatives over the past years. I am very thankful for having them as my friends."

    Íris Anna Groeneweg, Manager of Onboard Services & Procurement at Icelandair

  • “Speaking on behalf of all the team at Duty Free Global, I can say that we believe the team at Inflight Initiatives Ltd are our industry's best partners for the in-flight channel.”

    Barry Geoghegan, Founder & Commercial Director at Duty Free Global Ltd

  • “The knowledge and professionalism exhibited by both Rodger and Ben are unmatched.  Additionally, they possess a passion not only for their products and the travel industry; but also for their customers. The team's energy is contagious and their generosity is unparalleled. I consider myself fortunate to have worked with both of them and always eagerly anticipate any opportunity to meet with them.”

    James Duff, Head of Foodservice at Lily O’Briens

  • "ii-wines are very much a go to supplier, they cover a vast array of products that are well suited for the markets I serve and... are a tried and trusted, non-complicated straight forward supplier. The team at ii-wines are able to work through your brief, deliver options on a tight deadline".

    Raymond Kiersey, Head of Procurement & Supply at Newrest

  • "Great inflight service requires strong partners in the supply chain and very few can match the level of understanding shown by the Inflight Initiatives team. They have a great portfolio of products, fantastic service and an awesome drive to get it right - every time!"

    Peter Nixson, Former Wine & Beverage Manager at British Airways

  • "Rodger and Ben, together with their team, manage to combine their extensive knowledge and experience with great passion and humility. I have seen first-hand how Rodger’s work ethic, client relations and sense of fun rubs off on those around him... Inflight Initiatives are stand out brand ambassadors and are highly successful in increasing brand awareness and sales for their drinks partners."

    Richard Thorpe, Director at RT Travel Retail

  • "Rodger and the team are dynamic, fast and effective at getting the job done, but most of all, they care…about their partners, their customers and the brands they represent."

    Kelly Stevenson, Director at JetVine